Everybody knows right now that duplicate content is a no-no, especially in the eyes of Google. In the past, content marketing experts got away with re-running the same piece of content 10 to 20 times, but not anymore. Now, you should be strategic and disciplined enough to consistently create new, engaging content. An SEO company can provide content marketing services to make sure your blog site is always fresh and unique. But how about all of the hard work you have already put into past content? Should they continue to be pushed down into the ranks, far from visibility, even if they are still highly relevant?
We learn that evergreen content is really a key component in content marketing strategies. However, if you are posting content many times a week, that evergreen content is likely to never be seen. So what can one does to maintain the price of you old content without getting into trouble with Google.
Transform Posts into an Infographic – Many people are highly visual, which is why they love posts that have images. Infographics are even better because it combines imagery and valuable information. You should implement charts, graphs and photos to help explain the info being portrayed. Catchy colors will also be recommended to aid draw in people’s attention.
Develop a List Post – If you have a lot of posts about a specific topic, pick the top 10 to 20 (preferably the most famous) and utilize them in a new list-format post. Add images towards the post, possibly those used through the previous blogs, or create brand new ones. This way, it can be posted on social media sites like Pinterest, Instagram, Twitter and Facebook.
Update with New Information – Posts which can be data-driven can be updated every few years as new information is released. Take the time to look into the same topics and introduce new data to the post before republishing it. Only give attention to the ones that were popular and highly valuable. You can also rewrite completely to add the updated information.
Create a Quiz or Worksheet – Quizzes are extremely popular, especially on social media. You can take the information you may have in a post and create a quiz. Try to create questions which are fun and mix it up with common knowledge yet others which can be a bit more challenging. Another choice would be to develop a form a treadmill-page worksheet.
Compile Into an eBook – Once you have written extensively over a particular topic, you can take all those posts and organize them into an eBook. You can either sell it or offer it as a a motivation to get people to sign approximately your email list.
Write ‘Did You Know’ Posts – Certain headlines are definitely more attention-grabbing as opposed to others. ‘Did you know’ posts are popular because they offer to show something people may not have access to known. This doesn’t have to be long content either. Take a prior post and utilize that info to produce graphic that can simply be shared.
Compile ‘Best Of’ Posts – Niche-specific posts can be compiled in to a ‘best of’ post. You can accomplish this one monthly with the content that has performed exceptionally well. You don’t have to include everything written on the topic, just select 5 to 10.
Create an FAQ Post – Determine the top questions people in your industry have and make use of past content to reply to those questions. You can formulate these questions into an FAQ post, in order that it’s easily digestible. This too can be produced zlpxzf a shareable infographic.
These are generally only some ideas you can implement to revamp your overall content. Should you need assistance with your SEO, consider working with a professional SEO agency.
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