There are numerous SEO agencies around and from experience I will discuss some of the tricks they play. At the start of the SEO deal you should be very careful what you sign up for. A Search Engine Optimisation sales person will normally do the sale by signing Search engine optimization contract with you. You should be aware of terms of services and responsibilities assigned. e.g. that will develop the new website pages, who can write the content of pages, who can optimize the web pages and how many pages will be optimised, will you offer the SEO Company the access to the web server? Payment details, keywords and so on.
#1 ranking guarantee:
Many SEO companies will trick you by advising you “we will guarantee you #1 position on yahoo”. This guarantee is regarded as the misleading of all the. If any SEO agency guarantees you #1 position on yahoo then you should instantly question them just how much control you might have over Google algorithm. They will likely simply know you are not anyone to become misled simply because you have performed your property work. The search engine always changes algorithm and anytime the very best SEO Company in the nation is going to be caught with this change and your ranking will be instantly affected. What this means is it may drop or certain occasion may climb. Google advises the organization community to not trust a search engine optimisation company that guarantee you #1 position as this is basically mean the SEO company know someone inside Google who gives away Google secrets. A legitimate Guarantee will likely be such as increase the amount of visitors. Or boost in the enquiries.
Negotiating & reducing the prices:
When you meet on top of a search engine optimization sales representative you should not try to reduce their fees as the SEO Company usually recommend the best deal to suit your needs, unless the deal seams to get expensive in this case you will need to compare this deal with other businesses deal. Should you negotiate to get the package with lower fess few thinks that you simply do not need will happened including:
• Absence of performance
• lower quality optimization
A Few Things I mean by insufficient performance will be the SEO agency will never supply you with the best optimization practices by completing only partial in the promised package as the SEO agency will have to makeup for that price reduction. The SEO Agency will surely give you advice this activity is done and you may never know it was completed. e.g. important link building strategies is to list your site on the Yahoo director this will be charge $USD300.00 an overview fee. The SEO agency can simply say we have now submitted your site to Yahoo director plus it was rejected.
Lower quality optimization mean to rank high the SEO Company may reduce the number of external links to lessen the price of any project. To make up for an equivalent of SEO ranking would be to raise the keyword density and injecting too many keywords such as H1 & H2. In your website pages e.g. if your company name is known as ABC PTY, they will likely use H1 heading ” Keyword 1″. This qlueaa will make your internet site look confusing because the visitor may think your company name is “keyword 1”.
Stopping the agreed payment:
My own advice would be to never ever stop the agreed payment. The SEO Company work too hard on your project in the event you stop paying them they can do the following:
• Remove your whole website from Google index (your site will surely disappear from Google).
• Take away the optimised website and change it with old non optimised website
• Remove your website through the server
• Install viruses inside your website server
In conclusion I advise you to become careful on what SEO deal you are taking whilst keeping make payment on agreed fees. This will help keep you far from SEO agencies tricks.