Search Engine Optimization Costs can be greatly influenced by answering some basic questions regarding your business and SEO plans, objectives, along with other consideration. Here are some questions or issues every small business should resolve before engaging a search engine optimization consultant, or trying to implement Search engine optimization themselves:
1.What is the most important priority, objective, or goal that you want to achieve using your online marketing efforts?
Are trying to establish your company as an “authority site”?
Have you been attempting to create a community using social media?
Are you currently trying to generate more leads to fill your sales funnel?
Are you are hoping to bring in more customers to a retail or physical location?
Precisely what is your desired outcome for visitors to your website?
Precisely what is your “business model” for the website marketing?
The responses to such questions will affect the online marketing strategy, approach, or techniques which are best suited.
2. The BIG SECRET of Internet Millionaires and practically all Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is one of the fundamentals of achieving success online. But, just as major league athletes focus on the fundamentals of the competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – This Is A FUNDAMENTAL REQUIREMENT.
To become more specific – targeted prospects is what matters most. Attracting targeted traffic essentially means that the targeted traffic to your site are already pre-qualified to the extent that you are presenting them with information that is aligned with what they are searching for. This assumes, needless to say, the methods employed to attract options are consistent with seo and search engine optimization best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. Just how do prospects and customers find you – and how can you have more?
Which keywords do prospects use if they are searching online for what you are offering?
Where is the business currently ranked for all those terms in the search engines?
How competitive are definitely the keywords that you are currently using to market your business?
How viable could it be that you are in a position to rank for anyone keywords in the near future?
4. Exactly what does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either that a particular web-page appears on the first page in the natural “organic” Search Results Position (often known as by the acronym: “SERP”) in reaction to some find a particular keyword or keyword key word, OR that the advertiser has outbid all the other advertisers to appear within the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of people search on the internet before creating a purchase.
72% of men and women use Google when performing online search.
98% of men and women choose a business on “Page 1” when creating a “decision”.
Conclusion: If your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine results, you may be passing up on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that people performing online searches increasingly look beyond the Sponsored Results and straight to the “organic results” for the information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains to be the fastest approach to generate traffic for new websites, to evaluate keywords, and to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or else not prominently displayed within the search engine rankings….BUT…the need for the bought traffic may be worthless…especially if it doesn’t convert to sales.
When business owners or webmasters get frustrated with their online efforts, there is frequently a temptation to try and make up for lost time by buying traffic from advertising brokers (i.e. the “content network”). As tempting because it is to generate “traffic” fast by using this method, it ought to be understood that we now have very real risks associated with it.
A person with a legitimate credit card charging capacity can generate traffic fast. Beware, however, the traffic generated from a number of these sources is really a total waste of money. Ask almost whoever has tried it.
Obviously, Google and Yahoo have made literally billions of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of AdWords and AdSense lot of savvy internet marketers created online advertising empires by functioning as advertising “arbitrage” agents. Within the last a long period, however, a lot of those exact same marketers complain of losing vast sums on advertising campaigns.
Caution: If you choose to use paid advertising to buy traffic, proceed carefully – and limit your spending until you verify the cost/benefit ratio of your own advertising program is in your accepted tolerances, and expectations.
6. Market And Keyword Research – and How to “re-position” your company online (if needed).
Among the smartest stuff you can do, and indeed one of the primary things you need to do, would be to perform some basic keyword research. Only by conducting detailed market and keyword research can you know how to proceed along with your website marketing efforts. Only after performing keyword research can you see whether you will be wasting time and money (and lost-opportunity costs) by trying to promote your business based on words or terms or “keywords” which can be either too competitive, not sufficiently searched, or otherwise non-performing.
You can begin to obtain a sense about this all for free using the Google AdWords Keyword Tool.
Start by entering a wide term that concerns your company or niche. Then scan the final results for the keywords you happen to be currently using.
Then evaluate the competition, both with regards to AdWords and in addition in the search engine itself. If the first page of natural SERP results is dominated by major corporations, major “authority sites”, or any other stiff competition, then that keyword may be difficult to rank for. This is especially valid when the SERP outcomes are for main indexed pages.
On the other hand, in the event the first page of Google returns lots of “inner pages” (i.e. pages which can be on the third hierarchy in the site structure, or lower), and when they are not from “authority sites”, but alternatively from blogs or smaller sites, then ranking for anyone particular keywords may be achievable, and maybe even relatively easy).
7. Knowing Who Your Potential Customers Are – Capturing Visitor Contact Info for Lead Generation
The most crucial missing element from most business websites may be a “lead capture form”. It’s hard to imagine by using literally huge amounts of websites published, so many websites lack this type of valuable but inexpensive and easy-to-implement tool.
Lead capture forms have been available for at least a decade. And we have all grown accustomed to using them – as consumers, or as “subscribers”. You may be reading this information because of having entered your email address right into a basic lead capture form (sometimes known as a “squeeze form” or “squeeze page”, depending on how it is implemented).
Lead capture forms are usually integrated with Auto responders like Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
Should you be attempting to develop any kind of economic intelligence regarding your website visitors, and attempting to build a follow-up rapport together, it is essential to incorporate lead capture forms in your website.
At the most basic level, setting up a lead capture form can be accomplished in minutes.
8. Understanding Web 2. and exactly how Social Media Can be Leveraged to Facilitate SEO and also to Increase Your Business:
Web 2. and Social Networking are incredibly complex and dynamic developments. The best way to comprehend the chance of Web 2. and Social Media, when it comes to the way they can enable you to grow your company is this: Ensure It Is Easier For People to Learn About You and Everything You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – this means that they are preconfigured (typically) to permit for RSS feeds, Social Media Sharing, Commenting, etc.
It’s no secret that this way Google (as well as other leading search engine listings) rank their search results is essentially based upon what other people think. It follows that the more and more people who hyperlink to your website, the more Google will consider jmkuiz site to be an “authority site”, or at least a meaningful site, in a particular niche, or certain keyword terms.
The best, cheapest, and probably the most effective things that you can do to boost your search engine optimisation is to incorporate a blog in your website (or allow it to be your website), and to create meaningful and relevant content regularly (e.g. 4 times every week or maybe more).