So, you’ve got an idea and you’re ready to try to communicate. To begin with, decide if your invention details may be communicated or otherwise. Ask your patent attorney if it is ok. In that case, you will want InventHelp Stories. Precisely what is a press release? In a nutshell, it’s a quick, to-the-point news story that seeks to demonstrate the newsworthiness of a person, product or event. Press releases are then e-mailed, snail-mailed or faxed to editors in the hopes that the publication will pick up the story.
The sad fact is editors are bombarded with pr releases. If you wish to keep yours out of the trash bin, here are a few simple tips: Don’t write an advertisement. Editors are notoriously picky folks. The final thing they wish to examine is actually a screaming advertisement masquerading as being a press release (think along the lines of: “NOTHING ELSE Want It ON THE MARKET!!!!”) Revenue for publications is based on advertising revenue. This will make them very uninterested in publishing an ad to your product at no cost!
Reach the point. Focus on the newsworthy element of your invention. Describe the way your invention solves an issue. And try to think beyond simply: “It saves time and money.” Be specific…This idea will prevent you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the season honor, the transportation sector also saw a huge number of invention accolades also.
I can remember, as I’m sure a lot of it is possible to, when “bigger is better” was symbolic of cars and personal transportation. Today, when there is such a huge concentrate on green energy and carbon emissions, “compact” will be the new Cadillac. Just turn on the television during any prime-time show and you’re prone to see a hoard of hybrid SUV commercials, pitches for incandescent lights and recycling promotions.
Time magazine certainly noticed the craze given that they included several “green” transportation alternatives on their annual Best Inventions of the Year list. Listed below are two to keep an eye out for inside the future years: The Venturi Eclectic car runs solely on wind and solar power. Plus, the Venturi doesn’t have to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car is due in 2008. The Town Car from MIT’s Media Lab is really a two-seater, inventhelp reviews that can be looked at from the designated location, then returned (such as a shopping cart application) to any other station inside the city. Due in 2011, this innovative concept could reduce another massive problem in mass transit – parking.
With all the way situations are going, expect more big changes in how we communicate and how we get around. Be sure to take a look at our next InventHelp blog, where we’ll explore more transportation innovations, such as a new method to fly in style!
Choose your magazines carefully. Say you’ve got a brand new fishing invention. Seems logical to deliver it for the editor-in-chief at Sports Illustrated, right? Not really. Because larger, commercial magazines are usually searching for news about products already on the market, you may miss your audience altogether. Namely manufacturers and marketers, who debthr to see industry-specific trade publications. So as opposed to Sports Illustrated for the invention, why not try a trade publication like American Sport Fishing? Here is where business information about new inventions could be found by an editor.
Visit a pro. Publicity is a time-consuming marketing activity, which explains why publicity releases are included in how to start an invention idea to industry services. If you’re not really a client, you might want to consider employing a publicity firm that will handle the writing and distribution of releases to suit your needs. Most companies charge through the word for such services so make sure to inquire about pricing in advance.