Foakley is certainly an accepted word that websites openly sell “Foakley” glasses. For example, Cheap Oakleys claims to be a United states company with a US address, and sells Foakley Radarlocks for $13 – it has the Oakley company logo at the top of the homepage but the word “Foakley” is all around the site, and it openly claims that the glasses are knock-offs. Of course, the site isn’t really US-based: it ships via EMS, the Chinese state-owned courier firm.
But this is far away from the only website selling Oakley knock-offs. You will find Foakley sellers on Alibaba, DHgate, and other Chinese online merchants. A British cycle industry executive told BikeBiz that all the riders in the cycling club who wore Oakley’s have, actually, been wearing Foakleys for at least the past several years.
“Determining when they are real or counterfeit can be tough,” admits Oakley on an official FAQ. Indeed, purchasers of fake Oakleys have found that the lenses as well as other parts are interchangeable with genuine Oakleys. An often seen claim online would be that the fakes fry eyes because, unlike expensive and genuine Oakleys, they let through ultra-violet radiation. This may not be true. Fake Oaks have been lab-tested and found to bar UV-A and UV-B.
Oakley lenses are made of polycarbonate, and so are the fake lenses. An intrinsic property of polycarbonate is that it blocks UV. “I don’t desire to pay what Oakley are charging; they’re just bits of plastic,” is a common complaint on cycle forums and chat-rooms.
Those who wouldn’t buy fake bicycle frames or fake parts aren’t so fastidious when it comes to Foakleys, as can be seen from the interviews BikeBiz has conducted with three purchasers. Consumers feel they’re being “scammed.”
Oakley is owned by the $9bn Luxottica Selection of Italy, the world’s largest eyewear company. 81-year-old Leonardo Del Vecchio, the group’s founder, bestrides the sector such as a Ray-Ban-wearing Colossus. (Luxottica also owns Ray-Ban.) The Guardian has an excellent long-read on the £74bn specs biz, and Del Vecchio’s dominance.
Luxottica acquired Oakley for $2.1bn in 2007. The audience also makes and distributes eyewear brands such as Chanel, Prada, Giorgio Armani, Burberry, and Versace. Luxottica doesn’t just dominate manufacturing and distribution in addition, it dominates retail: it owns 7,000 stores all over the world, including Sunglass Hut, the market leader. When pre-takeover, Oakley was starved of access to Sunglass Hut its stock plummeted making the sale to Luxottica a foregone conclusion.
Mark Ferguson of Melbourne, Australia, is within surgical device sales. He vlogs as “CyclingMaven”. One of his most popular videos is on the technical merits of Foakleys. “We pay reduced for many things around australia. My Oakley Sunglasses Fake, with lenses, were pushing nearly AU$600. I place them over a [bike storage] cage; within a couple of hours, these were gone.To switch them would be expensive. Somebody sent us a link at Aliexpress. My original thought was “no”; it didn’t feel right. But curiosity got the greater of me, and I bought some. As well as the quality was shocking – I couldn’t believe how good these were. For $30.
“Are they produced in exactly the same factory as Oakleys? I don’t know, but lots of people who purchase these fakes will rationalise it that way. Not everyone feels comfortable buying counterfeit products. “The anti-establishment side of me says, look, here’s a company selling pieces of plastic for AU$500. In my mind, they’re ripping people off. I don’t value the study and development. There’s always going to be somebody innovating. If Oakley would disappear from the face from the earth tomorrow, some other company would replace them, and possibly wouldn’t charge as much money for products. These companies bend people over; they take them for any ride. In this situation I’ve got no issues with exploring the counterfeit product side of things.
“My “Foakley” videos have blown up. They’re getting a lot of attention, many people are actually buying fake Oakleys. Studying the comments, and how it’s getting an effect on other businesses because individuals are now exploring other available choices, makes me think “damn, that’s not good.” I don’t feel personally responsible since this market is going to happen whether I did so a youtube video on it or not, nevertheless in retrospect, it’s not great. To promote counterfeit products is not great, it has impact across other areas.
“I ride 30k each approach to work – I wear stuff out. We obtain stiffed on so many products [within australia]. It’s much more expensive here. In addition to a mate, I purchased some bright orange and white Jawbreaker copies. We have now “Foakley Fridays”, looking like complete idiots. “I tell people they’re fake. I position the Foakleys close to my genuine Oakleys on the Facebook posting. It’s for that look, not the company.
“I prefer the Foakleys – I find the lens are a bit clearer. For 25 dollars, they’re disposable. “I got them two minutes after seeing the first Cycling Maven video. “I want to know my helmet has been tested and passes standards, I’m not too fussed about glasses. I actually have better points to spend my cash on. I want more bikes or maybe more Lego for my son.” “I don’t like spending a lot of money on sunglasses because I lose them, or they fall off my hat and obtain scratched or run over.
“Whenever I handled Oakley glasses properties of friends I figured “these are simply pieces of plastic with some nice branding on them.” I searched on eBay for “cycling sunglasses” and discovered a pair that bore a striking resemblance to Oakley Jawbones and the other pair that bore a striking resemblance to Oakley Radarlocks. They were about £8 each, delivered from China. They didn’t have the Oakley branding on the photos on the eBay listing however, when the Jawbones arrived they had Oakley branding, including “Made in the us” stamped on trsywe arms, as well as the oval Oakley emblem was where you’d anticipate seeing it. They were indistinguishable from genuine Jawbones. They fitted well (however the arm broke after a number of months).
“The “Radarlocks” was included with free lenses and a case. They fitted really well, and I’m still utilizing them. “I tell other people they’re fake. There’s perverse satisfaction to get something less expensive than another individual. I actually have no brand loyalty, I didn’t get them for the cachet from the brand, I just desire them to help keep the bugs away from my eyes, and not be upset once i inevitably lose them.
“Once I see Oakleys in the wild I take a look at them critically. The manufacturer is diluted by all of the fakes available. “I got fakes because I have terrible trouble getting sunglasses which fit therefore i didn’t wish to spend a huge amount of cash on a trial and error purchase. £8 means they’re throwaway.
“I had a hot debate having a guy who said his optician had said you couldn’t get adequate UV-A and -B protection in almost any sunglasses for less than £20 a lens. I took mine as a result of the medical physics lab inside my hospital, as well as the chap who tests each of the equipment for the dermatology UV labs provides the machinery to check UV-A and -B. Furthermore, i took some expensive and real Ted Baker casual sunglasses, too. Each of them passed 100 percent.
“The lab manager said it was challenging to get polycarbonate plastic that lets UV-A and -B through – he needs it for many of his applications and desires to purchase it from a special source. Automatically polycarbonate doesn’t let UV through. When manufacturers say you’ll be blinded should you wear cheap sunglasses that’s not really a very strong case at all.
“I wouldn’t buy fake carbon parts. I’ve bought cheap tools from China, things such as spoke keys for pennies. “My friends are indifferent; they don’t give a great deal of stuff. “There are several chaps within the club who will need to have the latest expensive thing. I haven’t talked to them about fakes, partly because I don’t want to piss on the parade. “I could afford to buy the real thing. The reason why I don’t always is identical reason I buy a £1 loaf of bread in Tescos rather than from an artisan baker and pay £20 to get a loaf that’s been brought over from France that morning by private jet.
“You would like something which does the task to get a reasonable amount of money. And to me a set of Oakley Black Friday 2018 for £100 or even more is excessive. “I’m willing to spend huge amounts of money on several things. This may not be rational, but it’s the way i view things. “Terrorism, child labour? It hasn’t occurred to me. Not for bike parts. It’s potent food for thought. If it’s true, that would put me right off. “These could be messages put out by large corporations with vested interests when all I’m probably doing is supporting a tiny Chinese business.
“I never bought any pirated DVDs. I certainly downloaded some stuff from Napster back in the day. Now it’s just quicker and much easier to get from legitimate sources. “I understand the cost of the plastic in a kind of Oakley’s is simply a small element of their costs, having said that i don’t want to pay for their marketing and their sponsorship, I am only willing to pay for the product.”